Direct Mail Copywriting
As a seasoned direct mail copywriter, I’ve mastered the art of crafting compelling messages that land right in mailboxes and capture attention. From catchy headlines to irresistible offers, I excel at creating direct mail pieces that drive action and generate an overwhelming response. In fact, our call center has often had to request a pause in mailings due to the high volume of incoming inquiries—an undeniable testament to the effectiveness of my work! Ready to see the impact of engaging direct mail? Explore my direct mail portfolio below, and let’s create something extraordinary together!
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Prescreen Personal Loan Mailer
In this compelling prescreen sales letter, I harnessed the persuasive power of saving money to encourage members and prospects to consider a fixed-rate personal loan over a credit card. By incorporating a comparison table and emphasizing the loan's stability and predictable payments, I effectively highlighted the advantages and long-term financial benefits of choosing a personal loan.
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EDDM Postcard
This Every Door Direct Mail (EDDM) piece served as a compelling invitation to prospects, highlighting the exceptional benefits of our new branch’s high-rate CD special. The mailer featured clear and enticing information on the competitive rates and the security of our CDs. The results were impressive—within just one week, we surpassed our deposit goals, securing over $7 million!
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MLO Postcard
This postcard is one of many I crafted for our mortgage lenders, designed to serve as an impactful leave-behind piece. It showcases our comprehensive mortgage lending services while emphasizing the unique benefits of local lending and personalized servicing. The postcard effectively communicates our commitment to supporting clients through every step of the mortgage process, reinforcing the value of choosing a community-focused lender.
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Direct Mail
This mailer offers Mastercard credit card holders the exciting opportunity to earn bonus points by spending $3,000 within the first 90 days of activation. It highlights the exclusive rewards and benefits available, encouraging recipients to take advantage of this limited-time offer. The compelling message and clear call-to-action aim to motivate cardholders to maximize their rewards and enjoy the added value of their Mastercard.
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Folded Postcard
This postcard promotes the robust safety and security features of using Mastercard for dining expenses, positioning it as the preferred payment method for cardholders seeking peace of mind and protection. By highlighting Mastercard's advanced fraud prevention and purchase protection, the postcard reassures cardholders that their transactions are secure, encouraging them to choose Mastercard for all their dining needs.
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Envelope
This envelope was designed to entice recipients to open it and discover the benefits of a fixed-payment personal loan. Featuring teasers such as quick access to funds, low fixed payments, and zero fees, the envelope effectively highlights the attractive features of the loan, making it an irresistible opportunity for potential borrowers.
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Member Postcard
I was tasked with creating a postcard to promote the benefits of consolidating debt with a fixed-rate personal loan. To effectively communicate the advantages, I highlighted how consolidating multiple debts into one lump sum can save on interest, eliminate hidden fees, and boost credit scores. This concise and compelling message aims to attract recipients to the simplicity and financial advantages of debt consolidation through our fixed-rate personal loan.
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Prescreen Credit Card Letter
Tasked with creating a prescreened sales letter from TransUnion to promote the benefits of a low-rate credit card, I crafted a compelling message encouraging recipients to switch and save money. The letter highlighted that the card has no annual fee or over-limit fee and boasts one of the lowest rates in the country, allowing recipients to keep more money in their pockets. By emphasizing these key benefits, the letter aimed to attract potential cardholders looking for cost-effective and hassle-free options.